About TCP
Hi there!
I am Leana, the owner and lead photographer behind The Crafty Pic. I'm a wifey and mom of 2 loving and rowdy boys. I’m so grateful that I get to do what I love everyday, while being more present in our boys' lives and our mini golden doodle (Rocco) in the sunny and beautiful Miami, FL!
A few of my favorite things? I’m a foodie at heart; I LOVE ALL hispanic food but can very well appreciate a yummy Burger, a Mediterranean platter or some Asian Cuisine (exquisite!). ANYTHING sweet is my weakness (whoever said we have a separate stomach for sweets was totally right!).
I also enjoy being active, a good TV drama, action movies but also romcoms are on my “to-watch” list. I love to read a good book from the library but also listen to Audiobooks. A fun time with my friends, moscow mules, going to the beach or a pool, sunny days, cooking, the community of a good church, making my husband laugh and being “mami” to our two boys are all part of who I am and what I treasure.
Education:
- Pretty Focused Course - Food Photography graduate
- Duke Continuing Education - Digital Marketing Certification
- Arizona State University - Thunderbird School of Global Management & Tecnologico de Monterrey -Global MBA dual program with a focus on Latin American Markets - graduate
- Universidad Tecnologica Centroamericana UNITEC - Bachelor's in Marketing & International Business - graduate
Our mission
To provide Brands and creative entrepreneurs with photography products and services to help them create high quality, amazing content to grow their businesses.
Our Values
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Value
We believe quality photography can make your business stand out from the crowd. It shows a business is passionate, professional, trustworthy, and invested in the work they do. We infuse added-value into the work we produce, the products we create, and the content we release.
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Consistency
We strive to be consistent in every facet of our business, whether it’s in the photography created for clients, the content we produce for our site or social media and our communications with other creatives and clients. Excellence is a day to day journey.
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Integrity
Being genuine and transparent with clients and fellow creatives is an important part of our business. We strive to keep communication open in all areas with the utmost ethical principles to nourish trust and foster returning business interactions.
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Respect
The Golden Rule is very much alive and true. We decide to always treat our clients and peers with the same courtesy and respect we would like others to treat us at The Crafty Pic.
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Innovation
We're continually looking for the “extra step” on everything we do. Staying up to date or simply trying new approaches that add value are engrained in the DNA of everything we do and create. We work hard to keep our photography and our content ahead of the curve; we take a road less traveled.
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